Monday, 21 February 2011

It's No Longer Finger Lickin' Good


Kentucky Fried Chicken is a fast food institution. Colonel Harland Sanders first started serving his fried chicken recipe in 1930 in a roadside gas station. Maybe that's where the phrase "eat here, get gas" comes from. He opened his first restaurant in 1952 and quickly expanded. Saunders sold his franchising operation in 1964 and it passed through several owners until PepsiCo took it over in 1986 and spun it off under the Yum Brands banner in the late 1990s. Sanders remained as the primary spokesman for KFC until he died in 1980. Even after his death his image remains a central component of the firms advertising.

I remember eating Kentucky Fried Chicken as a kid. It was always a treat because it was a nice change from homemade meatloaf and tuna casserole (with peas - but that's another story). And besides, unlike anything else I ever ate, this stuff really was "finger lickin' good". As an adult, though, I've steered clear of KFC ever since I read that story that KFC was actually KFD - Kentucky Fried Dog. Okay, maybe I dreamed it.

But no more. Nope. KFC has announced it's dispensing with the slogan "finger lickin' good" because it wants to change its negative nutritional image. Hell, they don't have to change their slogan. They just have to get rid of their caloric crispy cancer plop on a plate, the Double Down. KFC intends to go with the new slogan "So Good". Yeah, like James Brown isn't rolling over in his grave. I wonder if his family will get any royalties.


You may not have known this but the folks at KFC cogitated long and hard on their new chicken catchword. Yep. Some of the phrases they came up with but quickly discarded included:

Don't Be A Dork, Use A Knife and Fork

No More Lickin' Our Chicken But It Keeps On Tickin'

We Make Chicken Light

Fuckit, Get The Bucket

Double Down and Die

It's Not Money For Nothin', Our Chicks Aren't Free (Range)

Don't Pick Your Nose, Pick Our Chicken

Voulez Vous Manger Poulet Ce Soir?

KFC Gives You Wings

Do You Like Our Buns?

Our Breasts Are Best

We've Got Legs And We Know How To Use Them

Watch, Our Chicken Strips!


Then, again, after having watched the following commercial maybe it's time for a change.

25 comments:

IWASNTBLOGGEDYESTERDAY said...

this the KFC ad in australia when I was kidlet :)

http://www.youtube.com/watch?v=0YtAVIGq1ko

Quirkyloon said...

I like your slogans. The voulez vous made me laugh REAL hard. But they are all definitely chuckle worthy. Does that make you a chucklehead?

hee hee

nonamedufus said...

IWBY: That was a cool ad. I wonder who sand the jingle. Almost sounds like the Easybeats.

nonamedufus said...

Quirks: Oh, I'm fuckle chuckle good! Sometimes.

00dozo said...

"Fuckit, Get The Bucket" - Ha! My sentiments exactly, especially when I don't feel like cooking.
;-)

Ziva said...

I've only had KFC once in my entire life, and that was while my sister and I were on vacation and needed something really unhealthy after a run-in with a huge cockroach. I remember it was the best chicken I had ever had. Then we forgot were we had it and spent the rest of our vacation searching for KFC.

Linda Medrano said...

I have never had the pleasure of KFC. Not once, not ever, and I never will. My husband eats it. I don't understand men.

nonamedufus said...

00dozo: Has a nice ring to it, doesn't it?

nonamedufus said...

Ziva: I think the word to underline in your comment is "cockroach". I thought my dream was about Kentucky Fried Dog but it could have been Kentucky Fried Cockroach.

nonamedufus said...

Linda: But it's finger lickin' good. The Colonel taught us how to eat without utensils. How can you pass that by? Oh, yeah, that'd be a man thing.

The Expert said...

But black people will still eat it.

cardiogirl said...

After I watched that commercial I decided the Colonel was a control freak. During his pitch on the rocking chair he says:

"There's only one way to make chicken -- my way."

Then the jingle at the end (not very jingly, sort of somber, actually) has the following lyrics:

"If you want Kentucky Fried Chicken you have to visit me."

nonamedufus said...

The Expert: Thanks for your insightful comment.

nonamedufus said...

cardiogirl: Control freak? I had an uneasy feeling with that little girl sitting in his lap. You couldn't run that commercial these days.

Nicky said...

I haven't had KFC in years. I think they changed the Colonel's secret recipe. Maybe they stopped using Beagles and started using Poodles?

sheila said...

We only got KFC as a treat when we'd head out for a picnic with the family, and every single time I ate that crap I'd spend the night barfing it back up. Do these fast food places REALLY think they can change their images? I mean really, it's freaking FRIED chicken!

nonamedufus said...

Nicky: You mean it wasn't a dream? Ugh.

nonamedufus said...

sheila: You know it's funny how you can hardly tell them apart these days. Burger places sell chicken. Chicken places sell burgers. They're all trying to be everything to everybody. And they're succeeding. They're ALL awful.

Chris@Knucklehead! said...

This is definitely a case of over-thinking something. What's wrong with "finger lickin' good"?

Sure has a better ring to it than, "Chow Down on Our Chicken Then Be Sure to Wash Your Hands".

nonamedufus said...

Chris: Yeah go finger, erm, ah, figure.

MikeWJ at Too Many Mornings said...

I love fried chicken, even KFC's. The best is Popeye's, but I also love Church's. The very best is the stuff I make using Craig Claiborne's family recipe.

I need to get a life, don't I?

nonamedufus said...

Mike:I'm going off of chicken. Last week Canadian Border guards discovered spoiled chicken being smuggled into Canada. You just never know what's in what you're eating these days or where it came from. Let the "why did the chicken cross the border" jokes begin.

Linda said...

I am definitely a member of the "I love fried chicken" crowd. KFC, BOJ, etc. There's even a local place called "Mountain Fried Chicken" that's pretty good. KFC was a treat when I was a kid. My favorite is the original recipe. The seasoning is good!

nonamedufus said...

Linda: I loved the stuff when I was a kid. But I didn't like it when they went crispy. It just wasn't the same.

Quirkyloon said...

I like your slogans. The voulez vous made me laugh REAL hard. But they are all definitely chuckle worthy. Does that make you a chucklehead?

hee hee

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